PR was never easy, but it is getting smarter
Learn seven ways to build a PR campaign...
09 June, 2026
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PR Tag
Universities need to sharpen their stories
The recent Universities UK announcement marking National Apprenticeships...
20 April, 2026
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PR needs to adapt to today’s changing media landscape
Many PR professionals I know and the sector...
30 March, 2026
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Strong internal communication can make or break strategy
I’ve come to think of internal communication as...
20 February, 2026
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AI can write words, but it still can’t protect your reputation
I’ve lost count of how often I’ve heard...
01 January, 2026
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Good PR needs great ideas, but journalists may still let you down
Every business wants more media coverage. And fair...
14 October, 2025
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Managing an organisational crisis
Mark Ferguson, Director of More Fire PR Ltd We...
25 September, 2025
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Why you should make your business more interesting
Mark Ferguson, Director of More Fire PR Ltd There’s...
15 August, 2025
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AI is changing the PR game, but humans still rule
The world of Public Relations (PR) is always...
28 July, 2025
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Why one-off PR doesn’t work, and what to do instead
It’s not that one-off PR efforts are always...
08 June, 2025
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