20 Apr Universities need to sharpen their stories
The recent Universities UK announcement marking National Apprenticeships...
30 Mar PR needs to adapt to today’s changing media landscape
Many PR professionals I know and the sector...
20 Feb Strong internal communication can make or break strategy
I’ve come to think of internal communication as...
01 Jan AI can write words, but it still can’t protect your reputation
I’ve lost count of how often I’ve heard...
25 Nov Is copywriting still a thing in an AI world?
Copywriting has always been about the power, impact...
14 Oct Good PR needs great ideas, but journalists may still let you down
Every business wants more media coverage. And fair...
25 Sep Managing an organisational crisis
Mark Ferguson, Director of More Fire PR Ltd We...
15 Aug Why you should make your business more interesting
Mark Ferguson, Director of More Fire PR Ltd There’s...
28 Jul AI is changing the PR game, but humans still rule
The world of Public Relations (PR) is always...
08 Jun Why one-off PR doesn’t work, and what to do instead
It’s not that one-off PR efforts are always...