Do you need help putting communication theory and ideas into practice?
Our friendly beginner to advanced PR training can be tailored to an individual organisation’s needs, enabling you and your team to deliver campaigns that will prove sensational in the eyes of company leaders, clients and colleagues.
We’ll work with you to improve your understanding of how to engage audiences, create impressive thought leadership pieces, and work comfortably alongside the media in the process of effectively promote your company’s key messages and objectives, while also reflecting on how to continually improve ongoing processes.
More Fire PR Ltd Director, Mark Ferguson, has been providing communications education and training to clients for over 10 years.
His experience spans teaching at university degree-level to undergraduate and postgraduate students at several universities, as well as working with in-house teams across public and private sector organisations to shore-up their skills in areas including:
Introduction to marketing communications
Introduction to PR and working with the media
Writing the perfect press release
Managing media interviews (press, radio and television)
Understanding sponsorship and direct marketing
Personal selling, negotiation and sales
Introduction to the UK press and social media
Effective internal communications
PR planning and responding to crises
Mark explains: “I really enjoy working with new groups and sharing my enthusiasm for all things PR and communication.
“We’re in an era where the importance of understanding how to effectively engage with audiences is more important than at any other time in business history.
“Competition across all sectors is incredibly strong, and the one added value area that all businesses can benefit from, and differentiate from the competition in, is how they interact with their existing and prospective clients and other stakeholders.
“PR isn’t just the remit of one individual or department within an organisation. It’s about how a staff member answers the phone, a security guard greets visitors, how your marketing collateral and website is presented, what you say and do on social media, all the way up to how the CEO presents themselves in a media interview.
“In other words we’re talking about whether or not your organisation’s PR and brand presentation accurately mirrors its actions, and the experiences audiences have dealing with the company.”
Contact us today for a friendly discussion about your bespoke communication training and education needs.
