In a move designed to help hospitality businesses better engage with and retain their guests, Welcome Systems has announced a strategic partnership with Guestfolio,Cendyn’s customer relationship management (CRM) platform for hoteliers.

Guestfolio CRM will empower Welcome System’s customers to deliver the right message at the right time through marketing automation across multiple channels. This in combination with a robust email marketing platform, TripAdvisor integration and consolidated guest profiles will offer insights into guest reservations, room stays and inquiries, leading to measurable impact and revenue growth.

Welcome Systems, a UK leader in hospitality software solutions, will use Guestfolio to provide its clients with the ability to integrate every ‘digital touch-point’ before, during and after a guest stay, providing a cohesive view of visitor data in a single platform for tailored guest marketing.

John Jones, MD of Welcome Systems Ltd, explains: “In an increasingly competitive hospitality sector it’s never been more important for hoteliers to communicate and engage with their guests. Our partnership with Cendyn is a major step in overcoming obstacles to this.

“The way people anticipate a hotel experience has completely changed over the last few years. From the moment they consider booking a trip through to the point they arrive, the focus is on a comfortable, unique and hassle-free stay.

“Our Welcome Anywhere property management system (PMS) is a perfect fit with Cendyn’s Guestfolio CRM platform, meaning our accommodation business clients can now benefit from the best of both in a single package.

“Guestfolio simply plugs into Welcome Anywhere, extracts historical guest data and synchronises all present and future reservations. From here the system creates tailored marketing campaigns and notifications that can be actively pushed out to guests based on their known likes before, during and after a visit.

“This allows for seamless pre-arrival, confirmation, modification and cancellation messages to be neatly tied in with Welcome Anywhere’s cloud-based PMS, which works across smartphones, tablets and PCs.

“We’re particularly excited about Guestfolio’s Concierge App, which also works on mobile devices and desktop computers. It can be adapted to mirror a hotel’s brand and is instantly updated with guests’ travel requests, details of special hotel events and other attractions in a local area.

“All of this represents the effective use of granular ‘data mining’ and ultimately frees-up a hotelier’s time for other things.

“This is quite unlike anything else on the market and, as the hospitality sector becomes increasingly aware of the value and power of data, we’re thrilled to be at the forefront of these developments.”

Charles Deyo, CEO & President at Cendyn, adds: “We’re delighted to be partnering with Welcome Systems. Adding them to our data connectivity suite is a testament to our dedication to provide the most integrated CRM platform in the industry

“One of the biggest challenges that faces hotels today is being able to take action on their data. By integrating their PMS with a CRM, as we are doing with Welcome Systems and Cendyn, hoteliers are able to understand and leverage their data to improve the guest experience like never before. We continue to work with robust and innovative PMS vendors like Welcome Systems to ensure hoteliers can take advantage of technology that works fundamentally to put the guests at the heart of what they do.”