Welcome Systems Ltd has appointed Hefin Morris as Head of Sales to manage an influx of new business from its independent hotel, restaurant and pub clients.

The Northamptonshire hospitality booking software business recently moved from Pitsord to larger premises at Moulton Park as part of an expansion to support its growing list of several hundred clients across the UK.

Discussing his new role, Hefin comments:

“Welcome Systems has established itself as a major player in online booking. We deliver resilient tools that allow property managers to ensure accommodation and restaurant spaces are efficiently coordinated and fully-booked.

“This is a highly competitive market, but we stand out by working closely with our clients to provide clear services and pricing, while constantly developing our systems and meet their day-to-day needs.

“Recent technological developments mean that online booking and electronic-point-of-sale systems (EPOS) can now be easily managed in real-time from a smartphone, tablet or PC on a 24/7 basis.”

With 10 years’ experience as a former hotel general manager himself, Hefin recalls the demanding challenges posed by no-shows, potential double-bookings, and guests’ growing expectations for instantaneous room availability through websites or ‘online travel agencies,’ such as Booking.com.

He continues: “The sector is packed with choice, so we aim to distinguish ourselves by providing straightforward and intuitive software in the form of our Welcome Anywhere and Welcome Table products.

“Welcome Anywhere offers essential reservation management tools for boosting room sales, managing room bookings, advanced customer profiling and automated guest correspondence. Welcome Table similarly delivers an online, cloud-based table booking system for restaurants of all sizes.”

Welcome Systems Ltd Managing Director, John Jones, adds:

“We’re delighted to have Hefin join us at this particularly challenging time for the market.

“Independent hotels, restaurants and pubs are increasingly well placed to rival their big chain competitors, but many need to improve their digital offer to meet the expectations of savvy online travellers and business people. Our mission is to make this goal a reality.”