Regent’s University London’s Roger Tredre on what it takes to get ahead in fashion journalism

Fashion journalism has always been fast-paced and the market is becoming increasingly competitive for newcomers.

Retailers are driving an e-commerce explosion, producing their own magazines and web content, all of which needs constant updating in line with new products and emerging trends.

This is great news for journalists and offers amazing opportunities for those who are willing to tackle new challenges and be prepared to fearlessly market themselves.

If you’re passionate about communication, here are my top tips for breaking into fashion journalism:

1. ‘Multimedia’ – the key skillset required by employers today. Modern journalists have to become fluent in print, audio, video, design and online formats
2. Get social – become well-practised in blogging and social media. Learn everything you can about exploiting the visual potential of online networking and promotional tools
3. Excellent written English – this is a must. Read all the relevant media you can get your hands on and carefully review their presentation of both high and low-end fashion markets
4. Stay strong – fashion journalism demands resilience, focus and passion. Starting any new career places you at the beginning of a journey. It’s vital you listen, learn and handle knockbacks positively
5. Think differently – don’t limit your creativity to catwalk trends. Smartwatches are just one example – wearable tech that will undoubtedly become much talked-about future fashion items
6. Work experience and Internships – experience goes a long way. Managing to get a position shows you have the drive, innovation and will to succeed. Work on your CV to showcase the very best of your work. Search out contacts such as admin or editorial assistants who may help you get a foot in the door.

As a young person entering the fashion industry you already have many advantages. You’ll have grown up tech-savvy, and been exposed to diversity and different perceptions of the world.

Take advantage of this and build your reputation as a ‘can do’ personality. Never be afraid of failure and be prepared to keep learning and developing throughout your professional career.

Roger Tredre is former editor-in-chief of WGSN, the online fashion trends and research business, and a past arts correspondent at The Observer and fashion

correspondent at The Independent. From January 2016 he will head Regent’s University London’s new Diploma in Fashion Journalism. Click HERE for further details.