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Find the story before you write the press release

PR was never easy, but it is getting smarter

Learn seven ways to build a PR campaign...

09 June, 2026 / 0 Comments

Seven in ten people think universities could do more to help the country succeed.

Universities need to sharpen their stories

The recent Universities UK announcement marking National Apprenticeships...

20 April, 2026 / 0 Comments

While the landscape has changed, the fundamentals of good public relations haven’t.

PR needs to adapt to today’s changing media landscape

Many PR professionals I know and the sector...

30 March, 2026 / 0 Comments

Strong internal communication can make or break strategy

Strong internal communication can make or break strategy

I’ve come to think of internal communication as...

20 February, 2026 / 0 Comments

The concept of AI simply ‘replacing’ PR has never rung true

AI can write words, but it still can’t protect your reputation

I’ve lost count of how often I’ve heard...

01 January, 2026 / 0 Comments

Copywriting has always been about the power, impact and influence of words

Is copywriting still a thing in an AI world?

Copywriting has always been about the power, impact...

25 November, 2025 / 0 Comments