MoreFire PR

Universities need to face media disconnect

Journalists receive hundreds of eager press releases daily, the vast majority of which champion student achievements, new buildings and investments, glowing statistical results, or vice chancellor pronouncements on what’s best about their higher education institution (HEI). Most of the things they...
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The clients PR companies need to avoid

Here at More Fire PR Ltd we’re lucky enough to work with the best group of clients you could wish for, but this hasn’t happened by accident. Successful relationships are a two-way process, and rather than accept any and every organisation that wants to make use of our services, we carefully...
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Getting to grips with broadcast interviews

The ‘age of the Internet’ notwithstanding, local radio has never been so popular and offers an ideal medium for organisations to reach out to, and connect with, audiences numbering in the hundreds of thousands. But what does it take to secure your place in front of the microphone, and how can...
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Building a cybersecurity culture for your business

You can’t communicate in the modern world without technology, so how can you ensure your business doesn’t fall victim to hackers? Professor Kamal Bechkoum, Head of the University of Gloucestershire’s School of Business and Technology guest blogs for More Fire PR on how having an effective...
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Make your news amazing and true

Want to communicate with your clients effectively? Then focus on creating impactful content that matters to them says Mark Ferguson, Director of More Fire PR Ltd Some journalists I know thoroughly enjoy telling me how they often read the headline and, if feeling particularly generous, maybe the...
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8 steps to communicating in a crisis

1. Develop a plan Don’t wait until a crisis hits to think about how you might handle it. Research the issues which have befallen your sector or competitors previously. If you have a business-continuity plan, review events which have already been identified and detail associated audiences who...
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Using video to promote your business

As we we’re bombarded with more and more promotional messaging on a daily basis, one clear winner emerging above all other elements of the marketing mix is online video. Second only to Twitter, video is drastically shifting the way your prospective and existing clients are being exposed to...
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How PR can help your business shine

Public relations (PR) is all about raising your profile and enhancing your reputation by achieving free (or ’earned’) media coverage. The great advantage of learning how to ‘do’ PR is that you start to tell your story in an effective way that can prove highly attractive to clients and...
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The value of a PR placement: a student’s view

More Fire PR Intern and De Montfort University English Language and Journalism student, Merin Mentex, considers why students should pursue a work placement University can be a challenging experience for a new student at the best of times, and considering a work placement in your first year is...
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Technology keeps the future bright for public relations

It doesn’t seem all that long ago when I was working as a business magazine editor and we’d receive a lion’s share of press release and photography submissions by post. The process of retyping information and scanning pictures for print was a labour that thankfully has gone the way of the...
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Six steps to telling your story

People love stories, especially if they entertain us while we learn something new. We get a real kick from finding out how others have overcome adversity to achieve great success, or come crashing down from on high in deserved retribution for a past or present misdeed. ‘We live in a world...
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Eight communication tips our politicians need

Whether it’s the trauma of Brexit or a failure of consultation between a local authority and its stakeholders, political parties, councillors and MPs often seem to struggle when it comes to effective communication. Don’t get me wrong. Most politicians I encounter impress with their ability to...
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Does the university promise match reality?

Final year BA (Hons) Journalism student at Nottingham Trent University, Damalie Nanteza, guest posts for More Fire PR on her undergraduate experience and considers life, education, mental health and future prospects. A lot of students are advised to make the most out of their university...
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