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Technology keeps the future bright for public relations

It doesn’t seem all that long ago when I was working as a business magazine editor and we’d receive a lion’s share of press release and photography submissions by post. The process of retyping information and scanning pictures for print was a labour that thankfully has gone the way of the...
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Six steps to telling your story

People love stories, especially if they entertain us while we learn something new. We get a real kick from finding out how others have overcome adversity to achieve great success, or come crashing down from on high in deserved retribution for a past or present misdeed. ‘We live in a world...
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Eight communication tips our politicians need

Whether it’s the trauma of Brexit or a failure of consultation between a local authority and its stakeholders, political parties, councillors and MPs often seem to struggle when it comes to effective communication. Don’t get me wrong. Most politicians I encounter impress with their ability to...
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Does the university promise match reality?

Final year BA (Hons) Journalism student at Nottingham Trent University, Damalie Nanteza, guest posts for More Fire PR on her undergraduate experience and considers life, education, mental health and future prospects. A lot of students are advised to make the most out of their university...
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Building a cybersecurity culture for your business

You can’t communicate in the modern world without technology, so how can you ensure your business doesn’t fall victim to hackers? Professor Kamal Bechkoum, Head of the University of Gloucestershire’s School of Business and Technology guest blogs for More Fire PR on how having an effective...
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Make your news amazing and true

Want to communicate with your clients effectively? Then focus on creating impactful content that matters to them says Mark Ferguson, Director of More Fire PR Ltd Some journalists I know thoroughly enjoy telling me how they often read the headline and, if feeling particularly generous, maybe the...
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Ten steps to get your business booming on Instagram

The value of a strong online brand presence for your business in today’s digital world is without question, but are organisations achieving their goals via social media? More Fire PR Ltd Intern and London South Bank University student Lydia Smith focuses on the benefits and challenges of...
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Universities ignore cyber-threat at their peril

Professor Kamal Bechkoum, head of business and technology at the University of Gloucestershire Universities are bombarded on a daily basis with information about cybercrime and security, almost to the point where it feels there is little else that needs to be done, other than trust in the IT...
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Six tips to plan for HMRC’s Making Tax Digital

By April 2019 HMRC’s plans for ‘Making Tax Digital’ will transform the way VAT registered businesses, including landlords, process their taxes. Clare Elsby, Business Development Director at Elsby & Co, answers the six most frequently-asked questions received on what MTD means for your...
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Getting to grips with broadcast interviews

The ‘age of the Internet’ notwithstanding, local radio has never been so popular and offers an ideal medium for organisations to reach out to, and connect with, audiences numbering in the hundreds of thousands. But what does it take to secure your place in front of the microphone, and how can...
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Preparing to negotiate successfully

Negotiation should be the starting point for solving many conflicts before they escalate to the courts, explains Saranjit Minhas, qualified dispute resolution solicitor at Cox Minhas Solicitors & Mediators based in Brixworth, Northamptonshire. Negotiation is something the majority of us start...
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8 steps to communicating in a crisis

1. Develop a plan Don’t wait until a crisis hits to think about how you might handle it. Research the issues which have befallen your sector or competitors previously. If you have a business-continuity plan, review events which have already been identified and detail associated audiences who...
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The value of a PR placement: a student’s view

More Fire PR Intern and De Montfort University English Language and Journalism student, Merin Mentex, considers why students should pursue a work placement University can be a challenging experience for a new student at the best of times, and considering a work placement in your first year is...
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How PR can help your hotel

Public relations (PR) in the hotel sector is all about raising your profile and enhancing your reputation by achieving free (or ’earned’) media coverage. The great advantage of learning how to ‘do’ PR is that you start to tell your story in an effective way that can prove highly...
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Challenges ahead for UK higher ed in 2018

Competition for high rankings across the global universities sector is getting even harder says Sir Anthony Seldon, Vice-Chancellor of the University of Buckingham How do you expect to see the effects of Brexit (continue to) play out in HE this year? There is likely to be a drop in...
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Is your business Snapchat happy?

More Fire PR Intern and De Montfort University English Language and Journalism student, Merin Mentex, explains how Snapchat could help your business communicate With the seemingly never-ending rise to prominence of social media marketing, businesses are becoming increasingly savvy in their use of...
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