Blog

Building a cybersecurity culture for your business

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You can’t communicate in the modern world without technology, so how can you ensure your business doesn’t fall victim to hackers? Professor Kamal Bechkoum, Head of the University of Gloucestershire’s School of Computing and Engineering, guest blogs for More Fire PR on how having an effective...
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Make your news amazing and true

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Want to communicate with your clients effectively? Then focus on creating impactful content that matters to them says Mark Ferguson, Director of More Fire PR Ltd Some journalists I know thoroughly enjoy telling me how they often read the headline and, if feeling particularly generous, maybe the...
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Writing a press release with punch

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By Beth O’Neill, More Fire PR. Press releases are a staple of traditional public relations – a tried and tested means of summarising and distributing news about an organisation’s work, products or services to target-audiences. But despite its longevity in the communications sector, debate...
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8 steps to communicating in a crisis

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1. Develop a plan Don’t wait until a crisis hits to think about how you might handle it. Research the issues which have befallen your sector or competitors previously. If you have a business-continuity plan, review events which have already been identified and detail associated audiences who...
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Using video to promote your business

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As we we’re bombarded with more and more promotional messaging on a daily basis, one clear winner emerging above all other elements of the marketing mix is online video. Second only to Twitter, video is drastically shifting the way your prospective and existing clients are being exposed to...
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Could an apprenticeship be your next move?

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By Beth O’Neill, More Fire PR. Thinking about your first steps when it comes to starting a career is never easy, and now in a post-Brexit, COVID-19 economy young people are facing harder choices than ever before. How apprenticeships work But what is an apprenticeship? In short it...
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How PR can help your business shine

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Public relations (PR) is all about raising your profile and enhancing your reputation by achieving free (or ’earned’) media coverage. The great advantage of learning how to ‘do’ PR is that you start to tell your story in an effective way that can prove highly attractive to clients and...
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Looking good! Getting your business onto Instagram

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Beth O’Neill, senior intern at More Fire PR Ltd considers the opportunities for your business being seen on Instagram. Are you too old to Instagram? A quick web search shows that 92 year-old US Internet-personality, baddiewinkle, is still going strong with 3.6m followers, and her social media...
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Technology keeps the future bright for public relations

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It doesn’t seem all that long ago when I was working as a business magazine editor and we’d receive a lion’s share of press release and photography submissions by post. The process of retyping information and scanning pictures for print was a labour that thankfully has gone the way of the...
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Six steps to telling your story

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People love stories, especially if they entertain us while we learn something new. We get a real kick from finding out how others have overcome adversity to achieve great success, or come crashing down from on high in deserved retribution for a past or present misdeed. ‘We live in a world...
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COVID-19 crisis puts PR in the spotlight

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COVID-19 has hammered the economy into the ground and many organisations’ budgets are under pressure to the point of being sliced within a hair’s width of operative. At More Fire PR we like to focus on the positive and work with clients who have a similar mindset. That said, it’s worth...
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Social media proving a turn-off in the age of remote working?

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So we all recognise that social media is massive. Simply huge. And naturally you must be a part of it - right? Facebook, Twitter and LinkedIn happen to be our favourites and there are plenty more platforms out there, all jostling for supremacy as trends ebb in fashion and functionality. This has...
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The science of leadership

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Professor Kamal Bechkoum, Head of the School of Business and Technology at University of Gloucestershire reflects on how science influences his approach to leadership. I have had the privilege of working with some great leaders who I will be indebted to forever and they will recognise themselves...
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Does the university promise match reality?

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Final year BA (Hons) Journalism student at Nottingham Trent University, Damalie Nanteza, guest posts for More Fire PR on her undergraduate experience and considers life, education, mental health and future prospects. A lot of students are advised to make the most out of their university...
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Universities need to face media disconnect

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Journalists receive hundreds of eager press releases daily, the vast majority of which champion student achievements, new buildings and investments, glowing statistical results, or vice chancellor pronouncements on what’s best about their higher education institution (HEI). Most of the things they...
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The clients PR companies need to avoid

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Here at More Fire PR Ltd we’re lucky enough to work with the best group of clients you could wish for, but this hasn’t happened by accident. Successful relationships are a two-way process, and rather than accept any and every organisation that wants to make use of our services, we carefully...
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Getting to grips with broadcast interviews

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The ‘age of the Internet’ notwithstanding, local radio has never been so popular and offers an ideal medium for organisations to reach out to, and connect with, audiences numbering in the hundreds of thousands. But what does it take to secure your place in front of the microphone, and how can...
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