Blog

The value of a PR placement: a student’s view

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More Fire PR Intern and De Montfort University English Language and Journalism student, Merin Mentex, considers why students should pursue a work placement University can be a challenging experience for a new student at the best of times, and considering a work placement in your first year is...
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How to succeed with online video

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by Lucy Wyatt, BSc Business and Management graduate, The University of Buckingham As the public is bombarded with more and more promotional messaging on a daily basis, one clear winner has emerged above all other elements of the marketing mix - online video. Perhaps second only to Twitter...
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Is your business Snapchat happy?

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More Fire PR Intern and De Montfort University English Language and Journalism student, Merin Mentex, explains how Snapchat could help your business communicate With the seemingly never-ending rise to prominence of social media marketing, businesses are becoming increasingly savvy in their use of...
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Universities need to face media disconnect

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Journalists receive hundreds of eager press releases daily, the vast majority of which champion student achievements, new buildings and investments, glowing statistical results, or vice chancellor pronouncements on what’s best about their higher education institution (HEI). Most of the things they...
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The clients PR companies need to avoid

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Here at More Fire PR Ltd we’re lucky enough to work with the best group of clients you could wish for, but this hasn’t happened by accident. Successful relationships are a two-way process, and rather than accept any and every organisation that wants to make use of our services, we carefully...
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What students really want to hear from their university

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With much of More Fire PR’s work taking place within the higher education sector, we thought we’d share the most important things students need to hear from their university [as detailed by out sterling Nottingham Trent University Intern – Dominic Preece]. Tuition fees and competition for...
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Make your news amazing (and true)

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A good journalist friend of mine rarely tires of saying how much he enjoys reading the headline and, if feeling particularly generous, maybe the first sentence or so of More Fire PR’s press releases. That’s usually about as far as he gets before either responding, or having his...
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8 steps to communicating in a crisis

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1. Develop a plan Don’t wait until a crisis hits to think about how you might handle it. Research the issues which have befallen your sector or competitors previously. If you have a business-continuity plan, review events which have already been identified and detail associated audiences who...
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Getting to grips with broadcast interviews

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The ‘age of the Internet’ notwithstanding, local radio has never been so popular and offers an ideal medium for organisations to reach out to, and connect with, audiences numbering in the hundreds of thousands. But what does it take to secure your place in front of the microphone, and how can...
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Six steps to telling your story

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People love stories, especially if they entertain us while we learn something new. We get a real kick from finding out how others have overcome adversity to achieve great success, or come crashing down from on high in deserved retribution for a past or present misdeed. ‘We live in a world...
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How PR can help your independent hotel

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Public relations (PR) in the hotel sector is all about raising your profile and enhancing your reputation by achieving free (or ’earned’) media coverage. The great advantage of learning how to ‘do’ PR is that you start to tell your story in an effective way that can prove highly attractive...
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The science of leadership

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Professor Kamal Bechkoum, Head of the School of Computing and Technology at University of Gloucestershire reflects on how science influences his approach to leadership. I have had the privilege of working with some great leaders who I will be indebted to forever and they will recognise themselves...
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How universities will beat extremism

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Professor Lawrence Phillips, Head of Regent’s American College London (RACL). The world feels like an increasingly frightening place for young people. With last year punctuated by a series of horrendous terrorist acts, 2016 already appears to be following suit. Similarly the outbreak of...
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Fearless communication can help stop terror divide

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If terrorism aims to inspire fear, hatred, division and invite a continuation of its perpetrators’ murderous and xenophobic intent, then last Friday evening’s attacks in Paris are achieving their goals. In this age of social media, where everyone can communicate and broadcast their opinion to...
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Dyslexia no bar to student’s sci-fi success

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Adam Cohen (26) was advised to choose a ‘safe’ undergraduate degree after dyslexia made his screenwriting ambitions seem like an impossible dream. Now, after embarking on an MA Writing for Screen and Stage at Regent’s University London he’s being courted by major film producers. I still...
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Corruption and the dark side of leadership

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Corruption, bribery and the dark side of leadership have become the corporate norm, especially when everyone says there is nothing to investigate - Andrew Kakabadse, Professor of Governance and Leadership at Henley Business School. There are two aspects to the dark side of leadership - personality...
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Is social media proving a turn-off?

So we all recognise social media is massive. Simply huge. And naturally you must be a part of it - right? Facebook, Twitter, LinkedIn and Google+ happen to be our favourites, and there are plenty more platforms out there, all jostling for supremacy as trends ebb in fashion and functionality....
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How to suck at PR

So the economy’s not been the best recently and corporate budgets are under pressure to be sliced within a hair’s width of operative. Here at More Fire PR, we like to focus on the positive. That said, it’s worth noting there are ways and means of refocusing your communication efforts that...
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8 tips for political communicators

More Fire PR was recently asked to speak on BBC Radio about PR and communication challenges for politicians as voters go to the ballot for today’s (2 May 2013) Northamptonshire County Council elections. One of the big issues arising were complaints from would-be voters that they knew little or...
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Banking – can you trust anyone anymore?

Last night’s Channel 4 Dispatches programme (Monday 23 July 2012) saw renowned reporter and broadcaster Jon Snow focus his attentions on banking and the damaging revelations about the industry’s more dubious practices. In between explanations of what Libor means, how it was exploited through...
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Tears, tennis and Twitter – Wimbledon 2012

Listening to current media debate around Andy Murray’s emotional speech following his hard fought defeat at the hands of the excellent Roger Federer in the Wimbledon 2012 final, you might be forgiven for thinking he’s committed some sort of capital crime. It’s clear Murray’s actions in...
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Burning ambition for PR

More Fire PR rose from the ashes in June 2012 with the aim of helping businesses and organisations connect with their customers and other audiences that matter to them. We aim to ‘tell the truth persuasively’ and in doing so work closely with our clients to develop news and communication...
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